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Badillo pic

Frank Badillo
Vice President and Senior Retail Economist
Kantar Retail
frank.badillo@kantarretail.com

Frank specializes in analysis and forecasting of economic, retail and consumer trends. He is a key contributor to Retail Forward's Intelligence Program and regularly writes about the economic outlook for the monthly Retail Economist newsletter. Frank also directs the retail channel and product category forecasts for the annual US Retail Outlook publication.

Frank's analysis and forecasts have been featured in various media, including The Wall Street Journal, The Associated Press, Reuters, Bloomberg News, CNBC, and CNNfn.

Frank has more than eight years of retail consulting experience and is an authority in the area of Customer Relationship Management. He authored the February 2001 RIS report titled "Retail Perspectives on Customer Relationship Management," which was a follow-up to his September 1997 RIS report titled "Customer Relationship Management: The Emerging Competitive Edge." Frank was also the lead author of the study titled "Database Mining for Precision Consumer Marketing" completed by PricewaterhouseCoopers for the Grocery Manufacturers of America in April, 2000.

Frank joined the Management Horizons Division of Price Waterhouse in 1994 and most recently was a Principal Consultant with PricewaterhouseCoopers. Frank holds masters' degrees in economics from The Ohio State University and the University of Miami, Florida and bachelors' degrees in journalism and political science from Kent State University. Prior to becoming an economist, Frank was a business writer and reporter with the Akron Beacon Journal, Miami Herald and Detroit Free Press.



 

 

Timely Analysis of Breaking News from
Retail Forward

Homegoods Retail Perspectives: Martha Stewart—Taking the Glue Gun to Merchandising, August 2010 »

Homegoods Retail Perspectives: Retailers Should Rev Up Occasion-Based Selling, July 2010 »

Softgoods Retail Perspectives:
No End to Mauling: Declines in Monthly Mall Shopping Incidence Persist, July 2010
»

FDM Retail Perspectives:
Value Will Remain a Focus, July 2010
»



 

Home Improvement Retail Perspectives: The Post-Modern Marketplace Evolves, August 2010 »

Company Performance, August 2010 »

A Moving Target, August 2010 »

Retail Update, August 2010 »

Walmart Fact Book *Update*, August
2010 »

Target Fact Book *Update*, August
2010 »

Retailing in Emergent Markets, August 2010 »

Home Improvement Shopper Update: The Home Depot and Lowe's—Shopper Showdown 2010, August 2010 »

Softgoods Shopper Update:
Shopping-Related Smartphone Usage Still in Infancy, August 2010
»

Home Depot Fact Book *Update*, August 2010 »

Lowe's Fact Book *Update*, August 2010 »