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Putnam pic Mandy Putnam
Vice President
Kantar Retail
mandy.putnam@kantarretail.com

Mandy is a Vice President with Kantar Retail and directs the company's ShopperScape™ monthly survey and manages the Shopper Perspectives program. She is a key contributor to the company's Intelligence System. This syndicated program focuses on retailing and consumer products distribution and marketing. It monitors the trends, forecasts the outlook, and provides strategic perspectives on the issues confronting industry executives. Mandy also supports RFI consulting projects.

Prior to joining Kantar Retail, Mandy was Director of Research and Planning for Fitch, the brand consulting and design division of Cordiant Communications Group. She held a similar position with the company's brand communication arm, Fitch: Ann Arbor. From 1984 to 1992, Mandy worked for Management Horizons as Vice President, Research and Intelligence. She was a leader of the firm's Retail Intelligence System®. During her career, Mandy has led many consulting projects with retail and consumer products companies and published articles in the area of consumer trends and segmentation.

Mandy holds a master of business administration from Capital University and a bachelor's of fine arts from the Rhode Island School of Design.

 

 

Timely Analysis of Breaking News from
Retail Forward

Homegoods Retail Perspectives: Martha Stewart—Taking the Glue Gun to Merchandising, August 2010 »

Homegoods Retail Perspectives: Retailers Should Rev Up Occasion-Based Selling, July 2010 »

Softgoods Retail Perspectives:
No End to Mauling: Declines in Monthly Mall Shopping Incidence Persist, July 2010
»

FDM Retail Perspectives:
Value Will Remain a Focus, July 2010
»



 

Home Improvement Retail Perspectives: The Post-Modern Marketplace Evolves, August 2010 »

Company Performance, August 2010 »

A Moving Target, August 2010 »

Retail Update, August 2010 »

Walmart Fact Book *Update*, August
2010 »

Target Fact Book *Update*, August
2010 »

Retailing in Emergent Markets, August 2010 »

Home Improvement Shopper Update: The Home Depot and Lowe's—Shopper Showdown 2010, August 2010 »

Softgoods Shopper Update:
Shopping-Related Smartphone Usage Still in Infancy, August 2010
»

Home Depot Fact Book *Update*, August 2010 »

Lowe's Fact Book *Update*, August 2010 »