February 18, 2010 Webinar Agenda
Shoppers’ 2010 Apparel Spending Plans
Concern about the economy and their own household’s financial situation spurred a wave of changes during the past two years in the way women shop for clothing, accessories and shoes. Are women ready to open up their pocketbooks or do these recession-era behaviors represent the new normal? Leveraging Retail Forward ShopperScape™ data, we will examine women’s apparel spending plans for 2010.
Old Navy Rights Ship, Buoys Gap
After a long string of same-store sales declines, Old Navy embarked on a new merchandising strategy, marketing campaign and dozens of store remodels. The results: In December, the retailer posted its fifth-consecutive monthly increase in same-store sales (7%) and helped boost Gap Inc.’s composite gain to 2%. Do these results signal a sustainable renaissance for Old Navy, and what do they mean for Gap Inc.?
Fast Fashion Showdown
Foreign fast fashion retailers have been setting up shop in the United States for much of the past decade, including the arrival last year of Britain’s TopShop. This segment will examine these retailers’ expansion strategies and the competitive response from U.S. retailers, from apparel specialty stores to department stores.
About the Analyst
Kelly Tackett, Senior Consultant, Kantar Retail
Kelly is a lead apparel analyst for Kantar Retail and regularly contributes to reports published in the Softgoods Program of the Retail Forward Intelligence System™.
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