Many men shop inefficiently, which leads to missed sales. Many have difficulty finding items, especially when their partners compile the grocery list. Men forego buying rather than risk purchasing a substitute for an item their partners have listed. They circle back through aisles multiple times in their searches, hesitate to ask for help and don’t admit to not finding items when the cashier asks them whether they found everything they were looking for. They need assistance. (Excerpt from “Men in Grocery Stores”, April 2007).

Who Needs Shopper Perspectives?

The Shopper Perspectives program includes a series of ten in-depth reports focusing on shopper journeys from shoppers’ perspectives. Reports combine both quantitative and qualitative primary research conducted by TNS Retail Forward including input from ShopperScape™.

How Can You Benefit?

This new series of reports is designed to help retailers and suppliers identify growth opportunities and develop an informed perspective on impediments to the shopper journey.

Leveraging robust data collected in TNS Retail Forward’s ShopperScape™ monthly survey, the Shopper Perspectives program delivers rich shopper insight that today’s companies need to make informed, fact-based strategic decisions. Reports deliver rich shopping behavioral data including detailed demographic profiles and insights on channel preference, plus much more!

Examples of topics to be explored:

• Men Shopping in Grocery Stores
• Teens: Stores vs. Online
• What Engages Latinos in Shopping?
• Why Don’t More Women Cross the Aisle?
• How Do Affluents Shop for Luxury Brands?

Learn More

To learn more about TNS Retail Forward’s Shopper Perspectives program, or to receive a copy of our complimentary white paper, contact at kclarke@retailforward.com » or 614.355.4009.