| Retail
Forward's ShopperScape™ What is it?
Shifts in consumer shopping behavior are driving radical changes across the retail landscape. Consumers are becoming increasingly difficult to understand and challenging to predict. Buying behavior is more complex. Consumer insight has become a critical competitive asset in an industry marked by market saturation, consolidation, intense competition, and a rapid pace of innovation. Where do you turn for the consumer insight you need to make informed, fact-based business decisions?
ShopperScape™, Retail Forward's monthly online survey of over 4,000 primary shoppers in households, tracks:
- Who shops which retailers regularly and recently?
- Which venues—stores, Web sites or catalogs—are shopped?
- What do shoppers buy and where are they spending the most money on categories?
- What do shoppers spend on broad merchandise groups, where do they spend the most money and why?
ShopperScape™ also serves the Retail Forward Intelligence System™ with an exclusive group of timely questions, written by retail experts, which change monthly.
What does it do?
ShopperScape™ answers retailers' questions such as:
- Where else are my customers shopping?
- What are my customers’ online and catalog shopping habits?
- How stable is my customer base?
- What are my customers buying from my competition and why?
- How loyal are my customers compared to competition?
- What do my customers spend on broad merchandise groups, where do they spend and why?
- By merchandise group, how do I fare against competition?
- What changes in my customer base are occurring over time?
ShopperScape™ answers manufacturer/wholesalers' questions such as:
- Where are shoppers buying the categories I sell?
- Who buys my categories and is that changing?
- Why are shoppers buying certain types of merchandise where they buy?
- How are my retail customers doing in attracting shoppers and retailing their loyalty?
- How do my retail customers’ shoppers compare demographically?
How
is it delivered? ShopperScape™ is delivered through:
- An online database powered by Pulsar Web, an easy-to-use interactive tool for our clients who want to do their own analyses. Retail Forward provides training and support for users who want to filter data in various ways to examine certain population segments and/or run crosstab tables to make comparisons among various population segments. The software allows users to make tables for exporting into Excel files for additional analysis or use in reports. It also provides a suite of different types of charts, which can be exported and used in reports. Electronic banner books are available in E-Tabs reader format.
- Online access to standard reports on channels and categories for our clients who want access to a wealth of information without having to conduct their own analyses. Standard reports are available for 15 channels, which are updated monthly, and 70+ categories, which are updated quarterly.
- For clients who need to analyze the information in a way that requires building new variables and clients who don't have in-house resources available for analysis, Retail Forward offers consultants who will "do-it-for-you" on an hourly fee basis. In fact we can set up a set of custom reports for clients, which will automatically update monthly through the online database and then can be exported easily into Excel files.
Channels and Retailers
Channels and retailers covered in ShopperScape™ include the following.
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Books and Music Retailers
Barnes & Noble
Borders Books and Music
Other
book or music specialty retailer
Consumer
Electronics/Appliance/ Computer Retailers
Best Buy
Circuit City
RadioShack
Other consumer electronics/appliance retailer
Apple
CompUSA
Dell
Other computer retailer
Department Store Retailers
Belk
Bergner's
Bloomingdale's
Bon-Ton
Boston Store
Carson
Pirie Scott
Dillard's
Elder-Beerman
Herberger's
JCPenney
Kohl's
Macy's
Mervyn's
Neiman-Marcus
Nordstrom
Saks 5th Avenue
Sears
Younkers
Other department store
Discount-Supercenters Retailers
Fred Meyer
Kmart/Big Kmart
Meijer
Pamida
Shopko
SuperTarget
Target/Target Greatland
Wal-Mart
Wal-Mart Supercenter
Other discount store/supercenter
Card/Gift/Novelty Specialty Stores
Hallmark
Other card
specialty retailer
Gift/novelty retailer (e.g., Brookstone, Discovery Channel Store, Disney Store, Sharper Image)
Home Textiles/Home Furnishings Retailers
Bed Bath &
Beyond
Bombay
Crate & Barrel
IKEA
Linens
'n Things
Pier 1 Imports
Pottery Barn
Williams-Sonoma
Other
home textiles/home furnishings retailer
Furniture Retailer
Home Improvement/Hardware Stores
The Home Depot
Lowe's
Menard's
Other home improvement center
Ace
Hardware
Sears Hardware
True Value
Other hardware retailers
Carpet/flooring retailer
Lumberyards
Paint/wallpaper retailer
Lawn and garden retailer
Other specialty home improvement
stores
Accessories
Retailers
Claire's
Coach
Other accessories retailer
Office Supply Retailers
Office Depot
Office Max
Staples
Other office supply retailer
Toy Retailers
KB Toy Stores
Toys "R" Us
Other toy retailer
Craft
and Hobby Retailers
Jo-Ann
Michael's
Other craft/hobby
retailer
Video/DVD Retailers
Blockbuster
Netflix
Other video/DVD/TV game system rental retailer
Shoe Retailers
DSW
Famous Footwear
Foot Locker or Lady Footlocker
Payless ShoeSource
Other shoe retailer |
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Smal Size Value Retailers
Big Lots
Other close-out retailers (e.g., Tuesday Morning)
Dollar General
Family Dollar
Other small-size dollar/value retailers (e.g. Fred's)
One-price general merchandise retailers (e.g. Dollar Tree, 99¢ Only Stores)
Specialty Apparel Retailers
Ann Taylor
Ann Taylor Loft
Banana Republic
Burlington Coat Factory
Chico's
Christopher & Banks
Dress
Barn
Eddie Bauer
Fashion Bug/Fashion Bug Plus
Gap (not Gap Kids, babyGap)
Goody's Family Clothing
J. Crew
L.L. Bean
Lands' End
Lane Bryant
Limited Stores
Marshall's
New York & Co./Metrostyle
Old Navy
Ross Dress for Less
Spiegel
Stein Mart
Talbot's (not
Talbot's Men's or Talbot's Kids)
TJMaxx
Victoria's Secret
Other adult clothing store
Children’s Specialty Apparel Retailer (e.g., Gymboree, Babies “R” Us, GapKids or babyGap, Limited Too, The Children’s Place)
Sporting Goods Retailers
Dicks/Gaylan's
Sports Authority/Sportmart/Gart/Oshman's
Other sporting goods retailer
Warehouse Clubs
B.J.'s Wholesale Club
Costco
SAM's Club
Drug Store Retailers
CVS/pharmacy
Rite Aid
Walgreens
Other drug
retailer Supermarkets
A&P
Acme
Albertsons
Dillon
Dominick's
Food
Lion
Fry's/Fry's Marketplace
Giant Eagle
Giant Foods
Hannaford
Harris Teeter
H-E-B/H-E-B Plus/Central Market
Jewel/Jewel-Osco
Kash n' Karry
King Soopers
Kroger/Kroger Marketplace
Publix
QFC
Ralph's
Safeway
Shaw's Supermarkets
Smith's Food and Drug
Stop & Shop
Sweetbay
Tom Thumb
Tops
Vons
Wal-Mart Neighborhood Market
Winn-Dixie/Winn Dixie Marketplace
Other supermarket/grocery retailer
Whole
Foods Market
Other health/natural foods supermarket
Limited assortment grocer (e.g., ALDI or Save-A-Lot)
Cut-price or warehouse supermarket (e.g., Cub Foods, Food 4 Less, SaveRite)
Pet Supply Retailers
PetSmart
PETCO
Other pet supply retailer
Auto Supply Retailers
Advance Auto Parts
Auto Zone
Pep Boys
Other auto supply retailer Other Retailers
Amazon.com
ebay.com
QVC TV or QVC.com
Army/Navy
Exchange Stores
Channel Only
Fine Jewelry Retailer
Personal Care/Beauty Retailers
Factory Outlet Retailer
Convenience Store
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Merchandise Groups and Categories
Merchandise groups and categories covered in ShopperScape™ Include the following:
Merchandise Groups
Casual wear
Dressy/business casual
Food/groceries
Health and beauty care
Consumer electronics
Home Improvement
Home Furnishings/Furniture
| Clothing/Accessories/Shoes
Infant's and toddler's clothing
Boy's clothing
Girl's clothing
Teen boy's clothing
Teen girl's clothing
Women’s casual clothing (knit shirts, sweaters, causal blouses, jeans, other casual pants, etc.)
Women's dress clothing (suits, dress pants/skirts, blazers, dresses, etc.)
Women's lingerie (bras, underpants, slips, etc.)
Women’s accessories and costume jewelry
Women’s shoes
Men’s casual clothing (casual shirts, sweaters, jeans, other casual pants, etc.)
Men's dress clothing (suits, dress pants, sportcoats, dress shirts)
Men's underwear, undershirts, socks
Men’s shoes
Leisure Products/Supplies
Books
Craft/Hobby supplies
Pre-recorded music or video tapes, CDs, or DVDs
Sporting goods
Toys/Dolls/Games (not video games)
Greeting cards
Office/school supplies (paper, pen, folders, etc.)
Auto supplies (oil/filters, car mats, etc.)
Health and Beauty Care
Color cosmetics (foundation, blush, eyeshadow, mascara, etc.)
Personal care products (hair care, skin care and other personal care products)
Non-prescription drugs
Home Fashions/Home Furnishings/Furniture
Home textiles (bath textiles, bedroom textiles, kitchen textiles, etc.)
Home furnishings/décor (window coverings, home accent pieces, lamps, rugs, etc.)
Assembled furniture (sofa, table, etc.)
Ready-to-assemble/Assemble-it-yourself furniture
Cookware/everyday tableware (pots, pans, bowls, glasses, flatware, plates, bowls, etc.)
Small housewares (wastebaskets, food storage containers, kitchen gadgets, dish drainers, etc.)
Storage/organization (e.g., storage containers/bins, closet organizers, media storage, hampers, clothes racks/hangers, filing systems)*
Baby Furnishings (strollers and cribs)*
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Consumer Electronics/Appliances
Small kitchen appliances (toaster, portable microwave, coffemaker, etc.)
Small personal appliances (electric shaver, blow dryer, etc.)
Cellular/Mobile phone
Digital camera or camcorder
Digital television (EDTV, HDTV, etc.)
Standard television (not digital)
DVD player
Game system (television game system, portable game system)
Personal computer (laptops and desktops)
Home Improvement/Hardware
Paint/wallpaper
Building materials (lumber, concrete, etc.)
Hand tool (wrench, pliers, etc.)
Hardware (screws, hinges, nails, etc.)
Plumbing supplies (faucet, toilet, etc.)
Power tools (power drills, power saws, etc.)
Power lawn and garden
Lawn and garden tools (leaf blower, mower, snow blower, rake, shovel, hose, etc.)
Plants, flowers, tress, mulch, fertilizer, grass seed and other lawn and garden material
Groceries and Supplies
Household cleaning products
Household air fresheners
Household paper products
Storage bags & wraps
Cigarettes and tobacco
Beer/wine
Gasoline
Produce
Meat/seafood
Frozen foods
Dry or canned groceries
Delicatessen
Dairy
Bread/bakery
Candy/Gum
Salty Snacks
Sweet Snacks
Carbonated beverages (Coke, Pepsi, 7-Up, etc.)
Non-carbonated beverages (water, juices, flavored waters, sports drinks, etc.)
Baby food and supplies
Pet food
Pet supplies
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For information on customized reports or questions about any of Retail
Forward's ShopperScape™ reports, contact kclarke@retailforward.com ».
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here » to subscribe to Retail Forward’s ShopperScape™ Monthly Newsletter. | |
ShopperScape™
