Target is the second most-shopped retailer in the United States, trailing only Wal-Mart.  It continues to differentiate its brand strategies, enhance its merchandise offer, and explore ways to gain more share of shopper wallet and life.  Where will Target take aim next?

To track the moves and impact of this mass channel leader, TNS Retail Forward created a Retail Forward Intelligence System™ program delivering in-depth and thought-provoking analyses on this innovative retailer.

Program Overview

The Target Program identifies emerging issues, examines significant trends and analyzes primary consumer research to better understand the Target shopper. Timely reports deliver informed insights into Target’s activities and provide a strategic and forward-looking perspective on how these activities will affect competitors and suppliers.

Membership Benefits

An annual corporate membership in the Target Program includes electronic and enterprise-wide access to the Retail Forward KnowledgeBase™ and all content described below via the TNS Retail Forward Web site (www.retailforward.com »).

Monthly Newsletter
Each month we report on the company’s latest initiatives and key developments to help you stay current. This monthly report also includes same-store sales trends and monthly Target shopper metrics from TNS Retail Forward’s ShopperScape™ online consumer survey.

Issues Series
Published six times annually, our issues articles delivers an overview of Target’s recent initiatives and plans and highlights key implications—how Target will affect your business and how you can respond. We also examine critical issues and hot topics such as new merchandising efforts, new brand initiatives, new markets, new concepts and other significant strategic initiatives. Along with a description of current initiatives, augmented with photographs and charts, articles incorporate industry knowledge from TNS Retail Forward’s thought leaders to provide a richer context and bolster your intelligence arsenal.

Shopper Updates
Shopper Updates incorporate and interpret findings from TNS Retail Forward’s ShopperScape™ online consumer survey. Detailed shopper attitudes are presented with shopper profiles, purchasing behavior trends and data-driven analyses delivering insights into the Target shoppers’ behavior. TNS Retail Forward analyzes responses from 4,000 primary household shoppers every month to provide robust, actionable shopper insight. Shopper Updates are published six times annually.

Target News Database
This Internet-based tool searches and stores the latest news and press releases related to Target, providing a convenient one-stop source for comprehensive, real-time coverage of the mass player’s moves as well as financial, operational, technical and other important initiatives. This News Database is updated daily. To preview the Target News Database, visit us online at http://target.retailforward.com »

Target Fact Book
Membership also includes access to Target’s historic growth and financial trend information. The Fact Book is a database of statistical information on the retailer featuring trended data on sales and store growth, key financial performance metrics, store productivity characteristics and geographic coverage. Updated quarterly, this benchmarking tool is easy to use and flexible enough to download, manipulate and customize.

Strategic Outlook Conference
Members receive three seats to TNS Retail Forward’s annual Strategic Outlook Conference. This one-day executive development conference focuses on the outlook for retailing and consumer goods marketing and distribution. A current assessment of economic developments, significant consumer trends, multi-channel innovations, and key competitive developments across all sales and marketing channels are provided, along with perspectives on emerging trends, critical issues and best practices from around the world. This event is held each spring in major cities across the United States.

Learn More

To learn more about how your company can benefit from a membership in the Target Program, contact Katherine Clarke, Vice President of Marketing at kclarke@retailforward.com » or 614/355-4009.